#980: The Gift That Keeps on Giving
Believe it or not, back in 1940, Franklin Delano Roosevelt was so busy being POTUS that he didn’t really acknowledge he was also in the midst of a presidential campaign until Monday, October 28th. . . a mere 8 days before the election. Republicans were hammering Roosevelt for what they claimed was the nation’s lack of military preparedness, and isolationists and anti-Semites were holding mass demonstrations against America getting involved in Europe. Democrats were alarmed enough to persuade FDR to take to the campaign trail in the final weeks before the election. The Republican nominee, Wendell Willkie, seemed to be gaining momentum. Roosevelt fought back in a speech at New York’s Madison Square Garden on Monday, Oct. 28.
On that date, FDR, perhaps the best pure politician to ever occupy the White House, made his case to the American people, creating a model for how a president can make American leadership abroad a selling point rather than a problem. He named names, and it connected with voters.
In the speech, Roosevelt deployed the full force of his rhetorical talents against three leading Republican isolationist leaders: Mass. Rep. (and future House Speaker) Joseph Martin, the then-House minority leader; N.Y. Rep. Bruce Barton, a conservative ad man and best-selling author who had founded the agency BBDO; and the patrician N.Y. Rep. Hamilton Fish III, who had opposed measures to rearm the nation and aid the victims of Hitler’s aggression.
In the first draft of the speech, the names — Barton, Fish and Martin — were listed in alphabetical order. But during one of their late-night writing sessions, FDR and his speechwriters, Robert Sherwood and Judge Samuel Rosenman (who first coined the term “The New Deal,” and whose daughter Lynn is the wife of Attorney General Merrick Garland), hit on a more rhythmic option: Martin, Barton and Fish. Roosevelt immediately seized on the new rhyming litany. As one aide later recalled, “The president repeated the sequence several times and indicated by swinging his finger how effective it would be with audiences.” Within 2 days, wherever Roosevelt campaigned (whistle-stop speeches), he repeated the rhyming meme to adoring crowds who would drown him out by repeatedly chanting “MARTIN, BARTON, AND FISH!” The 3 became akin to a triple-headed Uriah Heap to FDR’s David Copperfield. It worked well: Roosevelt trounced businessman Wendell Willkie by more than 5 million votes, capturing 41 of the 48 states.
MARTIN, BARTON, AND FISH! It should be noted that Wendell Willkie, unlike so many politicians (which he was decidedly not), and candidates for high office put patriotism before party; he supported FDR’s Lend-Lease program and backed legislation creating the nation’s first peacetime draft. Thanks to its passage, some 1.65 million men were in uniform when America finally entered the war in December 1941. Needless to say, Willkie’s true patriotism - plus the MARTIN, BARTON, AND FISH! chant - made FDR’s reelection to a third term all but inevitable. (It should be noted that Willkie planned on running against Roosevelt again in 1944, but was denied the nomination; he was anathema to a wide swathe of the GOP. He died at age of a massage heart attack at age 52, just weeks before the election.)
Today, it is all but impossible to find (with perhaps the exception of Liz Cheyney) a Republican who will put principle ahead of partisanship. Then too, it is nearly as impossible to imagine President Joseph R. Biden, Jr. employing a slogan that works as brilliantly as FDR’s MARTIN, BARTON, and FISH! Let’s face facts: as good a public speaker as Biden can be, he’s no FDR; indeed, since FDR, the only ones who come close are JFK, Ronald Reagan and Barack Obama. And of course, both the times and the society in which we live are incredibly different. When FDR spoke to the nation over radio, there were perhaps 5 or 6 microphones sitting in front of him. Today, a speech or campaign stop by Joe Biden has tens of dozens of journalists (some real, some as phony as a 3 dollar bill) videotaping his every word so they may be edited or put through A.I. (artificial intelligence) to make him look like fully-in-charge political figure or an ancient stumblebum who doesn’t know his right from his left.
My suggestion is that President Biden and his campaign staff “show some hair” (as we used to say back in the sixties) and, taking a page from the FDR playbook start putting names in cadence. Shaming and ridiculing the likes of “Gym” Jordan (Chair of the House Judiciary Committee), James Comer (Chair of the House Oversight Committee who never met a high-ranking Democratic member of the Executive Brranch he didn’t want to start impeachment proceedings against), Marjorie Taylor Greene (The Republican Party’s own Tricoteuse (Think Madame Defarge in Dickens’ A Tale of Two Cities), “Legislative Terrorists” Matt Gaetz and Lauren Boebert, and, of course, Donald Trump himself. And although there is no euphonious twin for "MARTIN, BARTON, and FISH!, perhaps we can come close. How’s about:
JORDAN AND JOHNSON & TRUMP
GAETZ AND GOSAR & TRUMP
TUBERVILLE, HAWLEY & TRUMP
STEFANIK, SCALISE & TRUMP
If anyone reading this piece has their own meme of political names, please drop me an email . . .
Unquestionably, there are more members of Congress and their cult leader whose names can become as effective as MARTON, BARTON & FISH, or as historic as TINKERS TO EVERS TO CHANCE. The main point is to use them as derisive needles. And they have earned these needles. So many of the new class of MAGAite Republicans elected to office have not come to Congress to get things done on behalf of the American people, but rather to undo virtually anything and everything the legislative branch has done since the days long ago when FDR’s speechwriters shot arrows bearing the names of MARTIN, BARTON &FISH!
They have earned our scorn and contempt; they deserve to be forced through a gauntlet of ridicule. Who knows, may, just maybe, Donald Trump himself - whose existence is stretched between the Scylla of financial ruin and the Charybdis of global humiliation - might give vent to his final public tantrum.
Between Trump and his congressional sycophants, they just can’t keep from going against the public will; of proving time and again that they are as unqualified a group of “leaders” as this country has ever seen or known. In refusing to pass a bipartisan bill regarding America’s Southern border (which had great bipartisan support) or backing off support for the Ukraine (which they originally supported), they made the kind of headlines no one wants. Time and again they have shown that these MAGA Republicans (like Gaetz & Gosar or Jordan & Johnson, or Stefanik & Scalise) have only one criterion: following the marching orders of Donald Trump. Through their (in)actions, they are digging their own political graves.
Which is why this article came to be entitled “The Gift That Keeps on Giving.”
Copyright©2024 Kurt Franklin Stone